Pink in action

Thanks to a special social media campaign, the name of this sock came to life. First, our black-tailed godwit followers were invited to suggest names freely. From a long list of suggestions, we selected four strong candidates. Then, an open vote was held to choose the preferred name. With a clear majority, the name "Black-tailed Godwit Rosa" was chosen.

In Italian, Rosa means the color pink. The winner of the Giro d'Italia wears the pink jersey. The sock was introduced during the week of the Giro di Lombardia. A fantastic cycling sock with a strong connection to beautiful Italy.

Today, the color pink is no longer just for women. It’s a unisex color that can be worn by anyone. As long as it matches your outfit, anything goes.

Thanks to a different fabric, this sock is especially suitable for warm summers. After all, that's the place the black-tailed godwit flies to.

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